Cover FX Power Play Foundation with Custom Application Brush

Discover our iconic bestselling clean beauty foundation that works as hard as you do, The New Icon. With a weightless full coverage formula enriched with skincare heroes like hyaluronic acid, probiotics, and fermented algae extract, this foundation promotes smoother, softer, and more hydrated skin with every use.

Find your perfect match with 20 shades to choose from. Shade D1 is perfect for dark to deep skin with neutral undertones. Our buildable formula allows you to put your best face forward with customizable coverage that suits your needs.

Complete your flawless finish with our custom application brush, uniquely designed with three wells for effortlessly mixing makeup and skincare products. The luxurious vegan bristles seamlessly blend your choice of products for a seamless look.

The New Icon is vegan, cruelty-free, and suitable for all skin types. Enhance your natural beauty with a foundation that not only conceals imperfections, evens out skin tone, and tackles shine, but also allows your skin to breathe and feel comfortable all day long.

Customer reviews rave about the product, with an average rating of 4.3 out of 5 stars. Take your makeup game to the next level with The New Icon foundation, a clean beauty staple that will become a must-have in your collection. Visit our store now to find your perfect shade and experience the difference with The New Icon foundation.

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