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THE NEW ICON: The Iconic Bestselling Clean Beauty Foundation The New Icon is the premier clean beauty foundation that works and plays as hard as you do. Discover our buildable full-coverage formula and elevate your makeup game.
FIND YOUR PERFECT MATCH: 20 Shades to Choose From Find the perfect match for your unique skin tone with our extensive shade range. Shade F1 is ideal for fair to light skin with neutral undertones.
WEIGHTLESS FULL COVERAGE FORMULA Our all-day foundation is enriched with skincare essentials like hyaluronic acid, probiotics, and fermented algae extract. These ingredients promote smoother, softer, and more hydrated skin, ensuring unbeatable comfort from morning to night.
NATURAL MATTE FINISH FOR PERFECT SKIN Experience the natural matte finish that makes your skin look incredibly real. This foundation is cruelty-free and vegan, suitable for all skin types, including dry, oily, and sensitive.
HOW TO USE: A QUICK GUIDE Shake well before use. Apply after primer. Use fingertips, a face brush, or a makeup sponge to blend foundation onto your face. Build coverage as needed. Follow with concealer if desired.