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THE NEW ICON: The Iconic bestselling clean beauty foundation that works (and plays) as hard as you do. Discover our buildable full-coverage formula and put your best face forward.
FIND YOUR PERFECT MATCH: With 20 shades to choose from, we made it easy to find your match. Shade D1 is suitable for dark to deep skin with neutral undertones.
WEIGHTLESS FULL COVERAGE FORMULA: Rich in skincare heroes such as hyaluronic acid, probiotics, and fermented algae extract, this all-day foundation promotes smoother, softer, and more hydrated skin with every use. Experience unbeatable comfort all day long.
NATURAL MATTE FINISH: Your skin at its very best. This incredible cruelty-free and vegan foundation has a natural matte finish that looks like incredibly real skin. It’s formulated for all skin types, including dry, oily, sensitive, and everything in between.
HOW TO USE: - SHAKE WELL BEFORE USE. - APPLY PRIMER FOR BEST RESULTS. - BLEND FONDATION ONTO FACE USING FINGERTIPS, A FACE BRUSH, OR MAKEUP SPOON. BUILD COVERAGE AS NEEDED. - FOLLOW WITH CONCEALER AS DESIRED.