Cover FX Power Play Foundation + Custom Brush

Explore our range of clean beauty foundation options on the brand's website. Start with our Previous page Foundation or Primer, then move on to Setting Powder or customize your look with Blush + Bronze. Click on each product to learn more and to purchase.

Click through the Next page Product Description for more details on our deep shades, deep/tan shades, tan/medium shades, and light/fair shades. Find the perfect formula for you, whether it's Power Play, Total Cover Cream, Pressed Mineral, or Radiant Start. Read customer reviews and compare prices before making your selection.

Our liquid foundation provides medium to full coverage with a natural matte finish, while our cream foundation offers full to maximum coverage with a natural matte finish. For a lighter look, try our powder foundation or tinted moisturizer for sheer to light coverage with a luminous finish. Each product has its own benefits and key ingredients to suit your skin needs.

The New Icon is our bestselling clean beauty foundation that offers buildable full coverage for a flawless complexion. With 20 shades to choose from, you can easily find your perfect match. Shade L1 is ideal for light to medium light skin with neutral undertones. Our weightless formula is enriched with skincare ingredients like hyaluronic acid, probiotics, and fermented algae extract for all-day comfort and hydration.

Complete your look with our custom application brush, designed with three wells for easy mixing of makeup and skincare products. Achieve a flawless finish with our innovative brush design and luxurious vegan bristles that seamlessly blend your products for a flawless finish.

Experience the best in clean beauty foundation with our range of options that are vegan and cruelty-free. Put your best face forward with a foundation that works as hard as you do.

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